About

INTRO

I  MANAGE  is a hospitality management services company that specializes in organizational restructuring, strategic development, franchise development & business model development.

MISSION

To help our clients and our people excel. We strive to deliver measurable value to our clients through a network of professionals who bring diverse expertise in all aspects of the restaurant management.

TRACK RECORD

Throughout the past decade I MANAGE has been part of conceiving and developing some of the most recognizable brand names in the F&B market both locally & regionally.

VISION

To be recognized as the best restaurant services company in the region.

In 2017, I MANAGE successfully launched Swiss Butter - its first company owned client as part of their new business strategy.
 
The results of the concept significantly exceeded expectations, and, consequently, the board management decided to focus exclusively on the expansion of the concept.

As of 2018, I MANAGE focuses its resources entirely on driving Swiss Butter's global expansion.

People

Eddy Massaad

Chief Executive Officer

Elie Zouein

Chief Operating Officer

Bernard Massaad

Corporate Chef

Edy Abi Antoun

BO & Admin Manager

Boudy Boustany

Chief Marketing Officer

Jane Naami

Community Manager

Eddy Massaad

Chief Executive Officer

Experienced in Organizational Development, Strategic Planning & Management. Innovative and results-driven. Focused on achieving exceptional results in highly competitive environments.  

Edmond Massaad has 20 years of experience in F&B focusing on restaurant development & management, strategic development, feasibility studies, franchising program development and investment planning for casual & fast casual concepts. 

Pioneered the restaurant back office management services in Lebanon which catalyzed the formation of I MANAGE and propelled the company and its services through its involvement in supporting, developing & managing some of the most prominent F&B brands in the market today.

Certified cost controller. Lead Auditor (ISO – 22000). Certified Supply Chain Professional. BS in Biochemistry. Foodie. Family man.  

Eddy is the founder of Swiss Butter.

Expertise

Concept 
Development

Organizational
Development
& Strategic
Planning

Feasibility
Studies

Menu
Development

Training &
Development
Programs

Marketing
Branding &
Communications

Franchise
Program
Development

Pre Opening
Project
Management

Supply Chain
Management

HR
Management

Quality 
Control

Finance
Management

Values & Culture

Equality

Client Centric

Integrity

Development

Accountability

Innovation

Confidentiality

"Serious, & Seriously fun"

Some of the brands we've​ worked with

Contact

GF. Swiss Butter Bldg. 
Mar Takla Street, Jal El Dib – Lebanon

T:   +961 4 714544

info@i-manage.me