I MANAGE is a hospitality management services company that specializes in organizational restructuring, strategic development, franchise development & business model development.
To help our clients and our people excel. We strive to deliver measurable value to our clients through a network of professionals who bring diverse expertise in all aspects of the restaurant management.
Throughout the past decade I MANAGE has been part of conceiving and developing some of the most recognizable brand names in the F&B market both locally & regionally.
To be recognized as the best restaurant services company in the region.
In 2017, I MANAGE successfully launched Swiss Butter - its first company owned client as part of their new business strategy.
The results of the concept significantly exceeded expectations, and, consequently, the board management decided to focus exclusively on the expansion of the concept.
As of 2018, I MANAGE focuses its resources entirely on driving Swiss Butter's global expansion.
Chief Executive Officer
Chief Operating Officer
Corporate Chef
BO & Admin Manager
Chief Marketing Officer
Community Manager
Experienced in Organizational Development, Strategic Planning &
Management. Innovative and results-driven. Focused on achieving exceptional
results in highly competitive environments.
Edmond Massaad has 20 years of experience in F&B focusing on restaurant development & management, strategic development, feasibility studies, franchising program development and investment planning for casual & fast casual concepts.
Pioneered the restaurant back office management services in Lebanon which catalyzed the formation of I MANAGE and propelled the company and its services through its involvement in supporting, developing & managing some of the most prominent F&B brands in the market today.
Certified cost controller. Lead Auditor (ISO –
22000). Certified Supply Chain Professional. BS in Biochemistry. Foodie. Family
man.
Eddy is the founder of Swiss Butter.
Member of the board. General Manager of the company. Director of
Operations for the self-owned brands.
Elie is a hospitality management graduate, with 20 years of experience in the hospitality industry handling hotels & restaurants in Lebanon, KSA, Kuwait, Bahrain, UAE and Iraq.
Extremely high prowess with both back office & on the grounds operations.
Believer in leveraging the power of the organization and its people to achieve results. Expert in strategic thinking, organizational & business development.
Husband. Father. Strong believer that values are the pillars
for both personal and business growth and success.
Menu & product development. Kitchen management and recipe techniques.
Two decades of
experience in food gastronomy with an entire decade dedicated to French cuisine.
Dedicated to
concept development & the operation through menu creation, kitchen
management and system implementation.
Chef Bernard is a professional Food Carver, with many artworks
executed for banquets, events and special occasions, developed and led many
courses in Basic and Advanced Carving.
Culinary arts
graduate at the Hospitality School in Beirut and Creator of the “Swiss Butter”
sauce.
In charge of all back-office & administration operations including
Cost Control, Purchasing, HR & Accounting.
With 13 years of experience in back office management, Edy helped major restaurant brands across Lebanon standardize their systems and expand.
Expert in inventory management, cost control and supply chain.
Master’s degree in business administration.
Certified negotiator from “Phoenix Development” London.
Brand & Marketing Management. Strategy
Development & Deployment. Creative Direction &
Production. Culture Change & Development.
Directed, Managed & Advised on family owned
businesses, startups, & multinationals holding a total
revenue value of 1.5$B as a managing partner, general
manager, marketing director, public relations manager and chief marketing officer.
13 years of Brand management experience with 20
brands in the FMCG, F&B and Tech industries across Lebanon,
Syria, Iraq, Jordan, Egypt, KSA & UAE as well as planned and consulted for brands entering the UK, Germany and North America.
Radio presenter on Virgin Radio, Founder of
'The JLP Show', 'Arab Man Reacts' and 'Beirut Decaf'. A Dota2 enthusiast and a Sneaker-head.
Social & Digital Media. Marketing & Communication Management. Influencer Management.
Experience doesn't do the job solely, creativity is the engine. With a luxury brand management background combined to a diversified experience in PR and Marketing Management, Jane joined I MANAGE to spread the word and let everyone know about us.
Brand development and marketing strategist. Food and Lifestyle content creator. Founder of 'Jane au chocolat', an instagram page that originally started as a hobby that has turned soon to an endless passion to food photography and discovery of new restaurants and hidden gems. Tech savvy and chocolate lover.
Concept
Development
Organizational
Development
& Strategic
Planning
Feasibility
Studies
Menu
Development
Training &
Development
Programs
Marketing
Branding &
Communications
Franchise
Program
Development
Pre Opening
Project
Management
Supply Chain
Management
HR
Management
Quality
Control
Finance
Management
Equality
Client Centric
Integrity
Development
Accountability
Innovation
Confidentiality
GF. Swiss Butter Bldg.
Mar Takla
Street, Jal El Dib – Lebanon
T: +961 4 714544
info@i-manage.me